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Plain, Simple Logic

Plain, Simple Logic

No one likes to feel that they’ve been taken on a deal, and so the end result that even if the emotions have carried them away, they will always give a logical reason why they eventually bought the product. That’s because people don’t admit that it was an emotional response that instigated the buy, they’d […]

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Get Them Involved

Get Them Involved

People who get involved tend to be more committed to a particular path than those who are “just visiting”.  Online, people may be surfing the web and be multitasking on their PCs. You don’t know if you have their attention or not since you’re not directly there to give them eye contact. So, how do […]

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Be An Imagineer!

Be An Imagineer!

Every word in sales copy is amplified when it triggers an emotional response and can be the difference between copy that excites the imagination of the potential buyer and that which deadens it. When you engage the buyer’s imagination they can Begin to imagine what it’s like to own the product you are selling and […]

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Be The Expert

Be The Expert

People love to deal with experts. Experts can be trusted. Experts are “in the know.” And, when we deal with experts we feel smart for being able to spot them. So, when you want people to automatically give you more credibility and authority to encourage them to do business with you more, flaunt your expertise. […]

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Trust – It’s A Must!

Trust – It’s A Must!

In the past, marketers tried to glamorize their products or services in a way that was clearly inauthentic. The type of hype seems to have really jaded a lot of consumers who are pretty savvy these days. They are more likely to turn a deaf ear to outrageous claims or over-the-top commercial images than to […]

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Go For Glory – Tell A Story

Go For Glory – Tell A Story

If you’ve ever heard the story of 1,001 Arabian Nights you know the power of stories to enchant the listener. That’s because people are hard-wired to myth for ancient times. They want to hear things spoken in story form and their subconscious has a way of remembering what they hear in story form better than […]

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